Does Your Man Need "The Man Aisle"

Get ready to stock up your man cave!
An Upper West Side gro­cery store yes­ter­day launched the city’s first “man aisle” — a por­tion of the store ded­i­cated to facil­i­tate a dude’s otherwise-arduous trip to the gro­cery store by putting every­thing in one con­ve­nient loca­tion — from con­doms to steak sauce.
“It’s your essen­tials,” explained Ian Joskowitz, 43, chief oper­at­ing offi­cer of West­side Mar­ket NYC. “It’s your water, alco­hol, soaps, sham­poos, deodor­ants, razors.
“If you’re going to have some guys over to watch a game, you can pretty much stand here — not move two feet — and get your beer, bar­be­cue sauce, chips, what­ever. It’s all right here!”

Joskowitz and the store’s CEO, George Zoitas, were inspired to cre­ate the man­space — con­ve­niently located right next to the beer sec­tion — after read­ing an ESPN study show­ing 31 per­cent of men are shop­ping for their fam­i­lies, up from 14 per­cent in the 1980s.
So the duo called some bros over to their man cave — a small office on the store’s sec­ond floor — and started jot­ting down ideas for what they call “The Man Isle.”
“We picked a cou­ple of joke items — we could have cho­sen any ordi­nary cof­fee, but we picked Chock full o’Nuts,” Joskowitz said, chuck­ling. “But then a cou­ple of us got a lit­tle over­board, so we tried to tone it down to not offend any­one.”
“Guys don’t like tak­ing lists when they go shop­ping,” Zoitas added. “This helps them remem­ber what they need.”
Cus­tomers at the store yes­ter­day smiled, pointed to the man aisle and called their friends over to see. By after­noon, store clerks had already restocked some of the items.
“I think it’s a great idea,” said Andy Huber, 23, of Harlem. “I don’t like to spend much time in the gro­cery store, so hav­ing this aisle makes things much eas­ier for me.”
The man aisle will be fea­tured at West­side Mar­ket NYC’s store on the cor­ner of Broad­way and 110th Street. If it’s suc­cess­ful, Zoitas and Joskowitz will expand it to four other loca­tions in Man­hat­tan and New Jer­sey.
“We think this is going to be a lot of fun,” Joskowitz said.



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