Sexist Coffee Commercial Circa 1960

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Har­vey and his wife’s break­fast bliss is shat­tered when he inex­plic­a­bly rips into her cof­fee mak­ing abil­ity, makes a veiled threat that he’s going to start look­ing for other women, and then, in one of history’s great passive-aggressive turns, declares “Well, see you later” and exits dra­mat­i­cally stage left.

Of course this out­burst is entirely the fault of the wife’s poor culi­nary skills, but once her non-fazed friend turns her on to instant cof­fee (as opposed to, say, some coun­sel­ing) the only rift in their oth­er­wise rock-solid union is closed and the lov­ing cou­ple enjoy a roman­tic evening in their now com­pletely dark liv­ing room.

Of course we all know it’s only a mat­ter of min­utes until Har­vey blows up at another triv­ial mat­ter, but it doesn’t mat­ter by then. Fol­gers has made it’s point: If you don’t buy their cof­fee, your hus­band will start sleep­ing around at the office. An axiom that remains true today.


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