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Sexist Coffee Commercial Circa 1960

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Harvey and his wife’s breakfast bliss is shattered when he inexplicably rips into her coffee making ability, makes a veiled threat that he’s going to start looking for other women, and then, in one of history’s great passive-aggressive turns, declares “Well, see you later” and exits dramatically stage left.

Of course this outburst is entirely the fault of the wife’s poor culinary skills, but once her non-fazed friend turns her on to instant coffee (as opposed to, say, some counseling) the only rift in their otherwise rock-solid union is closed and the loving couple enjoy a romantic evening in their now completely dark living room.

Of course we all know it’s only a matter of minutes until Harvey blows up at another trivial matter, but it doesn’t matter by then. Folgers has made it’s point: If you don’t buy their coffee, your husband will start sleeping around at the office. An axiom that remains true today.

 

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