Will You Pay Extra For 3D

Will you pay more for 3D glasses when you go to the movies?  And if so, how much would you be will­ing to pay?

Sony Pic­tures Enter­tain­ment has begun to notify the­ater own­ers that begin­ning next year, it will no longer pay for the RealD glasses needed to watch a 3D film.   Sony and many other stu­dios are push­ing for an own­er­ship model for 3D glasses, where film­go­ers will need to either bring their own glasses, or buy a new pair at the the­ater. The stu­dios have argued that this could be a new rev­enue stream for the­ater own­ers. Whether or not Amer­i­can audi­ences will be will­ing to pay extra for glasses on top of pay­ing the addi­tional fee for the 3D movies, which cur­rently runs $3-$4 to begin with, might be an issue.




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